
Supr work
Supr was founded by Nicki Woodlock, a creative marketing leader with over extensive marketing and copywriting experience across the APAC region, and more many years experience as a multidisciplinary designer. Her unique blend of strategic insight and creative expertise powers Supr’s bold, effective approach to creative and communication.
Supr design
Supr’s founder Nicki brings many years of experience across graphic design, interactive design, digital development, and iMessage app design. She created five iMessage apps under her own brand, Splendrous—three of which reached #1 in the Apple App Store in both Australia and New Zealand: Ozzie Slang, Kiwi Slang, and Christmas Greetings.
iMessage app design


Brand design.
In addition to her product design success, Nicki has deep expertise in brand design and management, having led brand launches, rebrands, and brand strategy for a range of global organisations. Her portfolio includes work for top-tier brands such as Splendrous, Employment Hero, Harmoney, American Express, Nasdaq, Thomson Reuters and Thomson Financial.
Nicki managed a rebrand for Harmoney in 2021-22 with agency Alt. View the Harmoney brand guidelines here. At Employment Hero Nicki (with agency Twist) created and launched a new sub-brand Swag in 2023.

Nicki has designed and managed websites for many global brands including; Employment Hero (and sub-brand Swag), Harmoney, CommBank, American Express, Samsung, Nasdaq, Thomson Reuters, Thomson Financial, Peter Woodlock Design, Splendrous and Supr.
Web design
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Merch design
Sweet as! The Supr store is chocka full of sweet as Kiwi slang and bonza Aussie slang merch! Supr clothing, accessories and homeware are available on Threadless.



Supr writing
With a passion for storytelling and extensive copywriting experience across both marketing and advertising, developed over many years as a senior marketing leader at global corporations and start-ups, Nicki at Supr can write effective copy for any scenario; marketing campaign copy, advertising copy, brand messaging, product copy, feature articles, websites, UX writing and more. Nicki also has experience as a journalist for New Zealand publisher Waterford Press writing feature articles for multiple publications.
Marketing copywriting
Nicki at Supr has written for all formats and channels in marketing for global corporations and start-ups—including brand guidelines, brand slogans, brand stories and more. Nicki has written marketing copy for; websites, blogs, emails, case studies, white papers, print and digital advertising, social media, TV and radio commercials, direct mail, product brochures, mobile apps, digital platforms, annual reports, press releases, and more. She can write an impactful message that raises brand awareness, connects with the audience and drives sales.
UX Writing
Nicki at Supr has done UX writing at American Express, CommBank, Harmoney and Employment Hero writing UX copy for digital products, websites and apps.


Journalism
Since 2025 Nicki has been working as a freelance journalist for New Zealand publisher Waterford Press writing for multiple publications including; NZ Dairy, Business Rural South, Rural North, Business South, Business North, Business Central and more.
Supr illustration
Supr founder Nicki has created illustrations and interactive games for interactive e-learning and training courses for digital companies including; The Learning Group, Cadre Design and Sunshine Multimedia.
Nicki has also created illustrations and graphics for Harmoney, Splendrous, American Express, Nasdaq, Thomson Reuters and Thomson Financial.
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Supr photography
Nicki at Supr trained in photography when she obtained her Bachelor of Design (Visual Communication Design). Nicki has an eye for detail and knows how to create a striking photographic image.
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