Supr Writing
Looking for compelling copy for marketing, advertising, or a feature article? With over many years of marketing copywriting experience—and a background as a freelance journalist contributing to multiple Waterford Press publications—you can count on clear, persuasive, and clever copy every time.
Writing experience
With a passion for storytelling and extensive copywriting experience across marketing, digital products, and advertising, plus current experience as a freelance journalist for Waterford Press—Supr founder Nicki has extensive experience as a writer.
Nicki has extensive experience interviewing subjects, and then writing and editing feature stories or advertorials.
Nicki can write engaging copy that connects with the audience, communicates a message, raises brand awareness, tells a brand story and drives sales of products and services.
Waterford Press
Supr founder Nicki is a freelance journalist for New Zealand publisher Waterford Press writing features and advertorials for multiple publications including; Business South, Business North, Business Central, NZ Dairy, Business Rural South, Business Rural North, and more.
Note: the editors write the feature story headlines.
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Business Rural North Winter 2025
Five feature stories—including the cover story, in the Winter 2025 issue of Business Rural North;
Business North
Volume 24 , Issue 4 , July 2025
Six feature stories in the July 2025 issue of Business North;
Business North
Volume 24 , Issue 5 , August 2025
Five feature stories in the August 2025 issue of Business North;
Business Rural North Spring 2025
Seven feature stories in the Spring 2025 issue of Business Rural North;
Business Rural North Summer 2025
Two feature stories in the Summer 2025 issue of Business Rural North;
Business Rural & Business Rural North
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Business North
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Marketing copywriting
With extensive copywriting experience across marketing, developed over many years as a senior marketing leader Nicki at Supr can write for any marketing scenario; marketing campaign copy, advertising copy, sales collateral, product copy, brand messaging, brand guidelines, brand slogans, brand stories and more. She can write an impactful message that raises brand awareness, connects with the audience, and drives sales.
She has written for a wide range of formats across digital and print, including; websites, blogs, emails, case studies, white papers, print and digital advertising, social media, TV and radio commercials, direct mail, product brochures, mobile apps, digital platforms, annual reports, press releases, and more.
- Nasdaq Multimedia Centre Channel Partner Brochure
- Nasdaq IR Website Fact Sheet
- Nasdaq Westmead Children’s Hospital Case Study
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UX writing
Nicki at Supr has done UX writing at American Express, CommBank, Harmoney and Employment Hero writing UX copy for digital products, websites and apps.
At Employment Hero Nicki has written for the Swag and Employment Hero Work apps on key screens about new feature releases, marketing promo pages, instructional pages, app carousel pages, FAQs (on the separate Employment Hero Help Desk), and app product onboarding pages.
At Harmoney Nicki wrote for the personal loan product application funnel. At CommBank Nicki wrote for the new Compass website that she helped create, and at American Express Nicki wrote for the Amex Connect Amex Offers website platform; FAQs, website about pages, and merchant fulfilled Amex Offer pages.
Supr 